For years, SEO—Search Engine Optimisation—meant improving your visibility on Google. But today, the way people search has evolved.
More and more users are turning to platforms like Instagram and TikTok to discover information, brands and services. This shift means that SEO is no longer just about search engines—it’s about being found everywhere.
At No Name Digital, a forward-thinking SEO marketing agency in London, we help brands adapt to this change. In this blog, we’ll explain exactly why SEO has now become Search Everywhere Optimisation—and what your business can do to stay visible in today’s multi-platform world.
The Changing Nature of Search
Search is no longer limited to Google or Bing. Platforms like TikTok and Instagram have become powerful discovery tools, especially for younger audiences.
People use them to:
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Find tutorials and how-to content
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Explore product reviews and recommendations
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Discover new trends, locations, or brands
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Search hashtags, keywords, or location tags
In short, these platforms now function as search engines—but in a more visual, fast-moving and personalised way.
This is where the term Search Everywhere Optimisation comes in. It’s a new approach to SEO that focuses on being discoverable across all digital platforms, not just traditional search engines.
What Is Search Everywhere Optimisation?
Search Everywhere Optimisation means making your brand easy to find on any platform where users are searching—including social media, video platforms, voice search and more.
It’s about understanding that discovery now happens across:
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TikTok (via trending content and sound-driven searches)
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Instagram (through hashtags, alt-text, reels, and location tags)
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YouTube (a major search engine for long-form content)
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Voice search (like Siri, Google Assistant, and Alexa)
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Even apps like Pinterest or LinkedIn
At No Name Digital, a leading digital marketing agency in London, we help businesses show up in all of these spaces—not just on Google.
Why This Matters for Your Brand
Let’s say a potential customer wants to discover new skincare products. They might:
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Watch a TikTok review
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Search the brand on Instagram
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Check Google for reviews
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Look for a YouTube video showing results
If you’re only optimised for Google, your brand is missing from key parts of that journey.
This is exactly why businesses need to embrace Search Everywhere Optimisation—because customers are now using multiple platforms to search and decide.
How No Name Digital Helps You Optimise Everywhere
As a specialist SEO marketing agency in London, we help brands get discovered across the full digital landscape. Here’s how:
Platform-Specific Optimisation
We tailor your content to each platform—using the right keywords, hashtags, metadata, and formats that work best for Instagram, TikTok, YouTube, and beyond.
Consistent, Searchable Content
We make sure your brand messaging, visuals, and links are consistent and optimised across all channels so that no matter where people search—they find you.
Trend-Aware Strategy
Social platforms move fast. We stay ahead of trends, platform updates, and algorithm changes so your content performs well wherever it’s published.
Ready to Be Found Everywhere?
At No Name Digital, we help businesses move beyond traditional SEO and into the world of full-channel discovery.
Let us show you how Search Everywhere Optimisation can help your brand grow across every platform your audience uses.
Contact our team today to start building a smarter, broader and more modern SEO strategy.