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This London-based beauty and wellness provider offers versatile treatment rooms designed as blank canvases, allowing professionals to customise spaces to their needs. When they approached us, we conducted a strategy session to understand their goals, challenges, and target demographics. By reviewing previous marketing efforts, we identified key gaps and opportunities for growth. This groundwork ensured our strategy was aligned with their vision and positioned to deliver measurable results.
Our engagement began with a discovery session to understand the client’s business model — providing premium, fully equipped beauty and wellness suites for independent professionals. Their objective was to attract qualified practitioners such as beauticians, massage therapists, and aestheticians seeking a professional, stylish environment. After auditing their digital presence, we identified the absence of a structured funnel for enquiries, with growth relying heavily on word-of-mouth and organic reach. We implemented a dual-strategy Meta Ads campaign combining awareness and lead generation, supported by optimised landing pages and tailored creative assets. Within the Marylebone campaign, this delivered 972 leads at just £3.00 each, reaching 106,388 people and generating 361,746 impressions, driving consistent high-quality bookings and positioning the brand as a go-to space for beauty and wellness professionals.
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