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The catering company, specialising in weddings and private events, lacked a reliable way to consistently generate enquiries. Relying on word-of-mouth meant unpredictable leads and limited growth opportunities. We introduced a Meta Ads strategy focused on targeting couples and event planners with tailored messaging. In just 60 days, this delivered 74 qualified leads with event details at £10.78 per lead.
The catering company needed a predictable way to generate wedding and private event enquiries beyond word-of-mouth. We built a Meta Ads strategy that combined precise audience targeting with multiple ad formats to test what resonated best. Creative variations included carousel ads showcasing menus, testimonial videos, and lead forms capturing full event details. We continually optimised campaigns by retargeting engaged users and reallocating spend to the highest-performing ads. In 60 days, this delivered 74 qualified leads with event information at just £10.78 each, setting the stage for scalable growth.
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