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This leading blood science company is redefining Functional Medicine with the most comprehensive and accessible blood analysis on the market. We ran a strategy session to understand their goals, challenges, and target audiences — from GPs and healthcare practitioners to nutritionists and test providers. By reviewing past marketing, we identified gaps and opportunities, shaping a strategy that highlights their innovation and builds stronger engagement with professionals.
We implemented a dual-strategy Meta Ads campaign supported by qualified lead forms to target the right audience, alongside WhatsApp automations to engage prospects instantly. To ensure scalability, we integrated a CRM system, enabling the client to manage and nurture leads effectively. In just four months, this approach generated over 900 leads at £3.32 each, creating a consistent pipeline of high-value practitioners and positioning our client as the go-to provider for comprehensive blood analysis in integrated healthcare.
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