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This is a case study on a modern London restaurant serving pizzas, burgers and shakes, known for bold flavours, a family-friendly vibe and a growing local following. Despite strong word-of-mouth, they lacked a clear digital strategy to attract new customers or build engagement, Their social channels had activity but weren’t engagement or scalable growth. The challenge: build local brand awareness, drive visits and online orders, promote offers, and start collecting customer data.
We began with a discovery session and full digital audit, then launched localised Meta Ads campaigns supported by scroll-stopping creatives to drive awareness, offers, and online orders. Alongside this, we ran traffic campaigns and retargeting to people who had already engaged, keeping the restaurant top of mind. Our content mix was 30% food-related posts showcasing dishes and offers, and 70% trend-driven content designed to spark shares, likes, and follows — a balance that works especially well for restaurants in 2025 as social platforms increasingly reward entertaining, short-form content over direct promotion. To capture long-term value, we built a custom landing page with online ordering links and an email-for-offer exchange, creating a valuable database of local customers. This engagement-first approach grew followers, improved visibility, and built trust before pushing sales campaigns, resulting in stronger brand reach, higher store and online traffic, and a scalable system for sustainable growth.
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