The skin clinic specialises in advanced, non-invasive beauty and wellbeing treatments, including HIFU, Microneedling, Japanese Head Spa, and Hydrafacial. We began the project with a detailed strategy meeting to understand their business model, service offerings, target demographics, and current marketing efforts and challenges. Through our analysis, we identified several issues: ads had been created but were either underperforming or not live at all, and there was no consistent call-to-action (CTA) or campaign structure. It was clear the clinic needed a more structured approach to paid social media campaigns. When they came to us, their primary goal was to generate high-quality leads and increase visibility for their key treatments.
The results shown reflect the clinic’s Meta ad performance over the last 30 days, highlighting the success of our targeted lead generation strategy. Standout campaigns included the Japanese Head Spa, which delivered 222 leads at just £1.33 per lead, and the Hydrafacial, which generated 127 leads at £2.29 per lead. Even newer or more niche campaigns, such as Weight Loss and Microneedling, produced strong results with consistent reach and competitive cost per lead. These figures demonstrate a strong return on ad spend and reinforce the effectiveness of our service-specific, data-driven approach.
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